Calyx Flower Case Essay - 643 Words

Situation Overview Our customers care about the following buying factors: longevity, presentation, speed of delivery, ease of ordering, freshness, and price. Our customers are 57% women between 30-55 years of age with high disposable income who want to send not only flowers, but love. Calyx offers our customers premium mail-order gifts. We differentiate ourselves from competitors (FTD, 1-800-Flowers.com) by delivering our product directly from growers to customers, ensuring we offer the freshest flowers with the most longevity. Problem Identification: The Awareness Gap While we have gross margins of 50%, and a premium product compared to our competitors, we do not reach full revenue potential. We have a desirable return on direct mail†¦show more content†¦* Cons: Internet advertising is not a premium media, so it lessens the premium feel of our high-end product. Similarly, we have little control over which other products are advertised alongside ours, which may also compromise the premium feel. Overall, Internet advertising may not effectively communicate the benefits and quality of Calyx Flowers. Option 3: Increase mass-media advertising. * Pros: Mass-media advertising reaches a wider audience and is a premium media, which aligns with our brand perception. Customer targeting is possible, and we can also target by time (ex: additional commercials close to Christmas, Valentine’s Day, etc). Mass-media marketing has been successful in the past with other Vermont Teddy Bear brands and also used extensively by competitors. * Cons: Mass-media is the most expensive advertising. There is a higher risk of spending money to reach customers who are not interested in Calyx Flowers. Preferred Strategy: Mass Media Advertising Mass-media advertising would entail print, television, and direct-response radio ads focusing on the premium quality, freshness, and longevity of Calyx Flowers. While mass-media advertising is expensive, we have 50% margins right now, providing sufficient leverage to mitigate cost risk. Mass-media advertising best addresses the problem of stagnating growth caused by a customer awareness gap of the existence and value of Calyx FlowersShow MoreRelatedCalyx Corolla Case Report1544 Words   |  7 PagesCalyx Corolla Case Report Introduction Calyx Corolla was a new entrant into the $8 billion flower industry in the United States in 1991. Through the use of overnight air freight (Fed Ex), information technology, an 800 number, and a catalog, Calyx Corolla was able to bypass three layers of distribution and provide fresh flowers directly from growers to consumers. As a result of their efficient distribution system, Calyx and Corolla changed the way flowers were distributed to consumersRead MoreCalyx Corolla Report2504 Words   |  11 PagesProblem Statement Calyx Corolla, as a company, has enjoyed considerable success since its humble beginnings in 1988. As we move forward, our goal is to solidify our presence in the flower market by evolving our current business model. By examining our current marketing techniques and market environment, our aim is to develop a new and successful business approach which will ensure long-term financial growth and stability. Our foundation on the creativity of Ruth Owades has set us apart from traditionalRead MoreCalyx and Corolla2937 Words   |  12 PagesCalyx and Corolla By Rajesh Naidu Calyx and Corolla Abstract The present analysis of the case Calyx and Corolla, a mail order flower retail company is rather a descriptive one without leading to any conclusion and finding any causative reasons. The present case is analysed and presented in various sections encompassing the organisation and its management, the relationships with the key players – how it led to its success, its growth in terms of volumes and profits. A comparative study hasRead MoreCase Vtb4792 Words   |  20 Pagesdelivery to their sweethearts for Valentine’s Day. Bob and his seven person IT organization had worked feverishly behind the scenes, ensuring that the company’s information systems could handle the surge in orders for pajamas, custom teddy bears, ï ¬â€šowers and other gifts, placed via telephone, mail-order, and the Web. There were a few tense moments when the system - comprising a mix of homegrown and packaged applications from a variety of vendors, and knit together with middleware - occasion ally ‘paused’Read MoreTeddy Bear1338 Words   |  6 Pagesproposition it offers,  and its financial model)? Vermont Teddy Bear (VTB) has been found by John Sortino in 1981. This company has served as a gift delivery service with three main product lines: Bears (plush toys), PajamaGrams (apparel), and Calyx Flowers (gifts). All gift orders are made via four different channels (retail store, mail, phone, web order), each channel supported by different software. First, VTB’s customers design bears by selecting the colors and outfits from a menu of options.Read MoreLab Report : Lab Girl 1486 Words   |  6 Pages Hope Jahren describes flowers as being â€Å"a platform of petals surrounding the ‘male’ and ‘female’ parts† (202). Indeed, flowers play a fundamental role in plant reproduction and pollination. As an abundantly diverse species, they can be found in various habitats ranging from the Mojave Desert to the Everglades. Overall, a single flower, as beautiful and common as it may be, has the ability to lure insects, produce seeds, and ultimately fa cilitate new plant life. Flowers —also considered as bloomsRead MoreEssay on Tobacco1534 Words   |  7 Pages(sessile) on the main stem. The leaf surface has a matte appearance. The calyx is not of notable significance but the corolla extends much beyond it and is fairly characteristic. The tabacum colour is usually pink. The five stamens are attached to the corolla tube and bear oval-shaped anthers on the ends of long filaments. The stigma is likewise borne on the end of a long style that rises to just above the mouth of the corolla. The flower structure is very simple, being biased towards self fertilizationRead MoreSwot Analysis Of Calyx And Corolla ( C C )1949 Words   |  8 PagesCalyx and Corolla (CC), a new company in the flower market, started off by selling fresh flowers through mail orders. In 1990, CC had over 150,000 transactions resulting in revenues of over $10 million. The company was growing fast and the owner, Ruth Owades, proved to the investors that they could surpass their fiv e year projections. Due to this positive reinforcement, Owades was able to raise another $1 million in spring of 1991. As seen in Exhibit 1 (in thousands), sales was $756 in 1988-89Read MoreAshoka (Saraca Asoca)2712 Words   |  11 Pagesridged, sometimes cracked. ï‚ · Fracture splinting exposing striated surface, a thin whitish and continuous layer is seen beneath the cork leaver. ï‚ · Flowers are fragrant Flowers are Polygamous apetalous, yellowish orange turning to scarlet, in short laterally placed corymbose, axillary panicles, bract small, deciduous, calyx petaloid. Seeds are 4-8, ellipsoid-oblong and compressed.[2, 8, 9-11] (4) DEVSTHALI VIDYAPEETH COLLEGE OF PHARMACY Microscopical characters Bark TransverseRead MoreAgricultural Science and Resource Management in the Tropics and Subtropics17383 Words   |  70 Pagesmany economic species such as melon, watermelons, various gourds, and pumpkins that are of particular importance for the inhabitants of SSA. Many Cucurbitaceous species are eaten in several different forms, as seeds, leaves, fruits and sometimes flowers, by villagers throughout Africa. IPGRI, with national and international partners, has been leading the work on the collection, characterization and conservation, as well as on ethno botany, of Cucurbitaceae in the region. Latin name (Common

Essay about Sustainability Walmart vs. Starbucks - 734 Words

Business Models: Walmart vs. Starbucks Introduction Sustainability has become a great topic of interest in many arenas. Particularly, leading organizations are recognizing sustainability needs to be an essential aspect of their long term strategies. With this recognition, better business practices are being sought by investors as well as sustainability is becoming a driving force for better efficiencies and innovation. Two organizations, Wal-Mart and Starbucks, have both took on sustainability as long term initiatives to address their customer needs and affect how their suppliers operate. Analysis With both Walmart and Starbucks being major players in their respective industries, both have†¦show more content†¦Perhaps this is giving Walmart a free ride in the media/marketing as being sustainable without any parties doing their due diligence to verify the actual numbers. As Senge explained, perhaps â€Å"Walmart is using going green to offset negative press for treatment of its employees† due their recent lawsuit losses and settlements (Senge, 2010, p. 114). Although Walmart should be commended for its sustainability portfolio, I believe the results of their goals need to be looked at from proportional aspect as well as how/where Walmart sources their products. Starbucks seemingly grassroots sustainability program is highly targeted at its main ingredient; coffee beans. With what I feel is a better approach to sustainability, Starbucks utilizes Fair Trade enabling local growers to earn better incomes and ensuring high-quality supplies (Lee, 2010). By utiliz ing Fair Trade, Starbucks is standing by their brand value, which its customers expect. Another reason I believe Starbucks currently has a better sustainability model is I do not believe Starbucks is utilizing their sustainability platform to overshadow any negative press. Senge explained if a company can continue to be profitable by committing to environmental issues, then its reputation becomes a competitive advantage. Lastly, looking at the overall business models, Starbucks simply has more control of its operations toShow MoreRelatedEssay on Csr: Sustainability Practices- Walmart vs. Starbucks1815 Words   |  8 Pagesâ€Å"Sustainability: Actions Speak Louder Than Words† SUSTAINABILITY: ACTIONS SPEAK LOUDER THAN WORDS Introduction The purpose of this work is to analyze the mission, values, and core competencies relating to sustainability and the Triple Bottom Line of the corporations Wal-Mart and Starbucks. 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In Chou vs. Starbucks, it was determined that Starbucks misclassified shift supervisors as nonexemptRead MoreSustainability Initiatives A Demonstration Of Corporate Social Responsibility And Should Corporations Be Financially Responsible For The Environmental Disturbances2077 Words   |  9 Pagesleading sustainable efforts in their communities and should corporations be financially responsible for the environmental disturbances that they cause, be it directly or inadvertently? More specifically are the efforts of Wal-Mart to implement sustainability initiatives a demonstration of corporate social responsibility or just greenwashing? Relevant to these questions we hypothesis that despite the mult itude of efforts that are resulting in some groundbreaking policies for an Oligopoly such as thisRead MoreWhat A Favorite Restaurant Or Cafe Is?1242 Words   |  5 Pagesto shop at the chain stores because they have everything stocked and easy to find. Further some might feel they make life easier for people because they are more affordable. Michael Barone an author for the Washington examiner writes â€Å"Stores like Walmart, Target and Kohl’s sell good quality clothes at astonishingly low prices† (Barone). However just making even a small effort to find good deals at local stores and balance spending habits at â€Å"Big-Box† stores with just 10 percent at local stores willRead MoreUse Of Cloud Based Erp On Cloud And Its Opportunities And Challenges2625 Words   |  11 Pages16 Million Likes 7. Ferrero Rocher - 16.2 Million Likes 8. Target - 17.5 Million Likes 9. Monster Energy - 18 Million Likes 10. Walmart - 19 Million Likes 11. Victoria s Secret - 19.3 Million Likes 12. Pringles - 20.1 Million Likes 13. McDonald s - 21.7 Million Likes 14. Skittles 22.7 Million Likes 15. Oreo - 27.6 Likes 16. Red Bull - 29.6 Million Likes 17. Starbucks - 31.3 Million Likes 18. Converse - 32.7 Million Likes 19. Disney - 37.8 Million Likes 20. Coca-Cola - 47.6 Million Likes Read MoreCase Study: Budgens Stores Ltd7053 Words   |  28 PagesOrganizational Culture Cultural Diversity Communication Barriers Teams and work groups Team composition Workplace Conflicts Personal Interests vs. Organizational goals Lack of support and coordination Ethical Issues Local laws and regulations Compensation Planning Employee Retention Competitors HR Strategies Virtual teams Personal and business ethics Information safety Stakeholder relationships Different compensation packages forRead MoreStrategy Management18281 Words   |  74 PagesTeach For America: Inspiring Future Leaders (Chapter 2, p. 31) Build Your Dreams (BYD) to Sidestep Entry Barriers (Chapter 3, p. 55) From Good to Great to Gone: The Rise and Fall of Circuit City (Chapter 4, p. 85) Assessing Competitive Advantage: Google vs. Microsoft (Chapter 5, p. 113) Trimming Fat at Whole Foods Market (Chapter 6, p. 139) From Encyclopedia Britannica to Encarta to Wikipedia (Chapter 7, p. 171) Refocusing GE: A Future of Clean-Tech and Health Care? (Chapter 8, p. 201) Facebook: FromRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesStress in Different Cultures 604 Point/Counterpoint Responsible Managers Relieve Stress on Their Employees 607 Questions for Review 608 Experiential Exercise Power and the Changing Environment 608 Ethical Dilemma Changes at WPAC 609 Case Incident 1 Starbucks Returns to Its Roots 610 Case Incident 2 The Rise of Extreme Jobs 610 Appendix A Research in Organizational Behavior 616 623 Comprehensive Cases Indexes Glindex 637 663 About the Authors Stephen P. Robbins Education Ph.D. UniversityRead MoreCase Study148348 Words   |  594 PagesStrategy, 9th Edition, Instructor’s Manual †¢ †¢ Core Competences Strategic Drift and the Cultural Web 2. Case study Organisations (supplementary material to use in class): †¢ †¢ †¢ †¢ †¢ †¢ †¢ SABMiller (international development) eBay (success and sustainability) Amazon.com (business-level strategy) Eurotunnel (a clash of national cultures) Manchester United (football club or business?) easyJet (competitive strategy) Marks Spencer (two CEOs on managing turnaround) 10. Exploring Strategy Teachers’Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesshould help each other if time permits. Rules, SOPs, and norms provide behavioral guidelines that increase the performance of a bureaucratic system because they specify the best ways to accomplish organizational tasks. Companies such as McDonald’s and WalMart have developed extensive rules and procedures to specify the behaviors required of their employees, such as â€Å"Always greet the customer with a smile.† Weber believed that organizations that implement all ï ¬ ve principles establish a bureaucratic system

What Do Women Want Free Essays

Trisha Punamiya Professor Kaitlyn McWilliams DISC 1313April 4th, 2108 Title â€Å"What do women want? Seem[s] plain enough: education, respect, to be accepted as the intellectual equals of men, emotional and sexual fulfillment, and marriage.† (Staves 170) Susan Staves uses this powerful description to present the standing and role of women in the 18th century patriarchal society. Jane Austen’s Pride and Prejudice boldly and skillfully manages and portrays the dynamics between the men and women in that era. We will write a custom essay sample on What Do Women Want? or any similar topic only for you Order Now Love, infatuation and compromise are revealed through the relationships of different characters in the novel and the implications that these factors have on their decision to marry. Society placed high expectations on women without providing equal opportunities in terms of education, hence there was always a constant wide disparity in the overall treatment of men and women. Marriage was considered to be an ultimate goal for all of the women, and the convention was to marry well. There was a higher importance placed on economic security as compared to love. Heritance, estate and wealth were considered to be the primary factors, whereas love and connection were condemned to develop over time. While Pride and Prejudice represents all of the stereotypical society norms and compliance of the expectations, it also dares to take a new stand in terms of feminism through the main female protagonist, Elizabeth. Austen’s Elizabeth defies social expectations and norms in a patriarchal 18th century, rising above the orthodox women including her counterparts. She, being sensible and wise, strongly justifies her decisions, presenting a new front on feminism. 18th century was considered it be a time where development was seen in the treatment of women, and this novel essentially depicts that improvement. Jane Austen, as Wang and Liu believed, gave all her female characters an impersonal freedom, allowing them to be the focus as well as the reflectors of the narration. Austen concentrated on women’s routine life and hence was able to provide the readers with a deeper understanding of the social expectations and norms that the women had to comply with on a regular basis. Making her women the center of the novel, Elizabeth specifically, Austen got rid of the masculine discourse and dominance present otherwise in the society, proving the rather developed and sensible nature of Elizabeth. Austen also allowed Elizabeth to transmit information and by following her journey, viewing things from her perspective enabled the readers to build a more sentimental relationship with her. Female characters were portrayed not only from the outside world, seen by an objective observer, but also from within the character giving an opportunity to reveal their own memories and thoughts. Elizabeth’s unaffected charming personality overshadowed the arrogant and wealthy men proving her to be an advocator of independence from societal bounds and from traditional views about marriage that hinder women’s self-autonomy. All of Austen’s women are distinct individuals and have their own set of ideologies and views on marriage and societal expectations. While, some can be described as sensible and mature, others naà ¯ve and dumb. Elizabeth had a fascinating relationship with all of the characters, through which Austen reveals a substantial amount of insight into the shaping and development of Elizabeth as an individual. Despite being the sensible sisters, who shared similar values and ideologies Jane and Elizabeth were rather different in many ways. Jane waited for the right man all along, marriage for her meant love, passion and meaning. She was willing to forgive Mr Bingley for the mistakes he had committed, accepting his long-anticipated marriage proposal. Jane shared her immense happiness with Elizabeth and wished for her to experience this joy as well. This proves that despite being wise, Jane had a longing desire for Mr Bingley only, and chose to be a silent sufferer during their time apart. She didn’t even blame Mr Bingley’s sisters or Mr Darcy for the negative role they played in her relationship and even refused accept Elizabeth’s views on how a bad influence they were to Mr Bingley. As Reena distinguished, Jane was more aware of the manners of the society and believed that it was necessary for women to marry at a certain age, while Elizabeth rejected men, aspiring to marry someone whom she thought of as an equal in terms of temperament and had a strong romantic connection with. Elizabeth was rather affirmative and outspoken than Jane, who was on the contrary naà ¯ve and kept to herself. Despite being the younger one, Elizabeth had an instinct to protect Jane, this was proved when Elizabeth defended Jane’s silence to Mr Darcy and Mr Bingley, when Jane and Mr Bingley’s courtship was sidelined. Jane’s beauty and charm were somewhat affected by her shy and quiet demeanor; and the outspoken and confident Elizabeth is rather protective of her for this reason. Elizabeth is also a rather fastidious girl who discriminates between people. She was quick in observing the differences between Mr Darcy and Mr Bingley. She quickly understood the nature of Mr Collins whose proposal she rejected without least hesitation. Elizabeth claims that â€Å"There are few whom I really love, and still fewer of whom I think well†. (164) She also declares that she is fed up with the inconsistencies in human beings, showing that she is at times prejudiced herself. Jane, on the other hand, forms a good opinion about others and is undiscriminating in doing so. Elizabeth, the society in extension, believe that Jane is too nice and doesn’t have a bad thing to say about anybody. Lizzy says to Jane, â€Å"You never see a fault in anybody. All the world are good and agreeable in your eyes. I never heard you speak ill of a human being in my life.† (53) They believe that because she has such a generous heart and the most affectionate personality, she must be naà ¯ve enough to think of the best in people. The fact that she has captivating manners and an angelic personality, she is hence considered to be the more ideal fit into the 18th century society. Elizabeth has a sarcastic wit which enables her to ridicule some people like Mr Collins. She has the capability to laugh at people’s absurdities, as she herself tells Mr Darcy towards the end of the novel. Contrary to that, Jane could never mock or retaliate like Elizabeth would, proving her to be the more ideal and proper woman in terms of the societal expectations. The society hence place the two distinctly; this was also seen with the way Mrs Bennet treated both of them differently, relying on Jane more than on Elizabeth. Through Lydia’s elopement, Mrs Bennet demanded Jane’s company more than Elizabeth’s, and often confronted in Jane about Elizabeth’s rejections and what a big mistake she was committing. Because of these differences one can conclude that Elizabeth was the only one who dared to step up against the unfairness of the society, unlike Jane who was equally educated and sensible but didn’t just possess it in her character to do so. On the hand, there was large disparity in terms of personality between Lydia and Elizabeth. Being the youngest of the five sisters, she received great amount of attention from their mother. Emotional and immature, Lydia is the daughter who shares her mother’s characteristics the most. However, she was the least dear to Mr Bennet, we often see him pass sarcastic remarks on how silly and dumb Kitty and Lydia are. On the other hand, Elizabeth resembles her father the most, being his favorite. She is strong-willed, stubborn, frivolous and foolish. Despite, having the same background and upbringing Elizabeth and Lydia are sheer opposites. Lydia is Jane Austen’s way of portraying some of the young girls of that era and satirizing them, while Elizabeth, on the contrary, is Austen’s way of depicting the development of women in the male-dominated society. Lydia’s interests lie within balls and flirting with the new men in town. Not only does this cause great embarrassment to Elizabeth, but to the Bennet family as a whole. Her main aspiration in life is to attain the attention of men, uniquely different from Elizabeth’s character. She elopes with Mr Wickham at the first chance that she gets. Samina and Khattak in their article identify Lydia as selfish for being involved in self-interested schemes to achieve individual rather than collective happiness. Lydia barely knew Mr Wickham or his intentions, she was certain that they were going to get married but was so self-absorbed that she never wondered to consider what kind of a person he is and what is aim was. Unlike, the other female characters, Lydia didn’t entirely marry for money or wealth, everyone knew that Mr Wickham wasn’t the owner of a large estate. She wanted to fulfill her desire of attraction and physical gratification, not love. Like her mother, Lydia had very little common sense, poor judgement and no consideration or understanding of the consequences that her behavior would have on the reputation of the family, especially her two unmarried older sisters. Society considered her elopement a big crime and the eighteenth century was unapologetic to women as such anyway. Lydia’s elopement hence brought disgrace to the entire Bennet family. Mr Collins in his letter to Mr Bennet as a form of condolence wrote that â€Å"The death of your daughter would have been a blessing in comparison to this†. This portrays how ignorant Lydia was, despite knowing that society was extremely unapologetic towards women. It also affected the marriage prospects of the other sisters; the society’s notion that the older had to be married before the younger sisters was also disobeyed by Lydia. Lady Catherine used Lydia’s mistake to portray her disapproval of Elizabeth’s presence in Mr Darcy’s life. She embarrassed Elizabeth by saying, â€Å"I am no stranger to the particulars of your youngest sister’s infamous elopement. I know it all; that the young man’s marrying her was a patched-up business, at the expense of your father and uncles. And is such a girl to be my nephew’s sister?† (Austen 358). She fails to be a good sibling to her sister Kitty as well, who adored Lydia and supposedly had a tight knit relationship with her. Kitty was upset that Lydia didn’t even bother inviting her. Through the portrayal of Lydia’s character and behavior, Austen successfully is able to stereotype women who lacked good sense, decorum, and empathy in that century. In contrast, Elizabeth is a sensible young woman with a sharp wit and respectful nature. She takes pride in her background, despite knowing all their faults. She passes a strong comment to Lady Catherine displaying that humility, â€Å"He is a gentleman; I am a gentleman’s daughter; so far we are equal.† (Austen 357) Elizabeth demands respect and hopes to marry someone who would treat her as an equal and would allow her to retain her sense of self. She married for love, however not completely disregarding the need for financial stability in her companion. How to cite What Do Women Want?, Papers